Luxury Appliance Company
In-house marketing leadership
Grow a high-end appliance business on showroom experience and partner relationships instead of discounting.
- Year-over-year sales growth
- +664%
- Unit growth
- +71%
- Vendor funding supported
- $500K+
Year-over-year sales growth
Unit growth
Vendor funding supported
The context
A showroom business competing on experience and relationships in a market where price-led competitors set the expectation.
Andrew's role
In-house marketing leadership across brand, campaign and partner programming.
What he led
- Repositioned the showroom-to-pipeline story around designers, builders and vendor partners
- Ran co-op and vendor-funded programming as a growth channel rather than an afterthought
- Put campaign, showroom and merchandising activity behind one commercial calendar
The result
664% year-over-year sales growth, 71% unit growth and more than $500K in vendor funding supported.
What it demonstrates
Partner and channel economics — finding the money already available in a category before asking for more budget.
Figures reported in a first-party case study for the period of Andrew's tenure. They describe company performance during that time.