Big Top Manufacturing
Marketing leadership
Take marketing leadership of a manufacturing business and turn spend into a measurable commercial contribution.
- Year-over-year revenue growth
- 34%
- Incremental revenue
- $17M+
- Website traffic growth
- 42%
Year-over-year revenue growth
Incremental revenue
Website traffic growth
The context
A manufacturer selling considered, high-value products where the buying cycle is long and the marketing has to survive being measured.
Andrew's role
Marketing leadership, with a $1.2M annual marketing budget under management.
What he led
- The annual marketing plan and how the $1.2M budget was allocated across channels
- Demand generation tied to pipeline rather than impressions
- Site and search performance as a commercial channel, not a brochure
- Reporting that let leadership see what spend returned
The result
34% year-over-year revenue growth, more than $17M in incremental revenue and a 42% increase in website traffic during tenure.
What it demonstrates
Budget ownership at scale, and the discipline of running marketing where every dollar is visible to a leadership team.
Figures reported in a first-party case study for the period of Andrew's tenure. They describe company performance during that time, not the output of one person.