Brand + product04 / 08
Deep Love Beverages
VP, Marketing & Sales
Reposition a beverage brand, move it to canned packaging and build the commercial side around retail reality.
- Reported increase in engagement
- 80%
- Packaging format relaunched
- Cans
Reported increase in engagement
Packaging format relaunched
The context
The liquid was ready. The packaging was not telling anyone why it mattered, and retail does not give a product a second glance.
Andrew's role
VP of Marketing & Sales — brand, packaging and commercial growth.
What he led
- Repositioned the brand around a reason to pick it up, not a description of what is inside
- Drove the move to canned packaging and the expansion of the product line
- Built the commercial approach around retail buyers rather than brand-deck ambition
The result
A relaunched line in cans and an 80% reported increase in engagement alongside the relaunch.
What it demonstrates
Physical-product discipline: shelf, format and distribution constraints that no amount of campaign work can argue with.
Role and outcomes published in a first-party case study.
