The businesses he owned.

Founding, leading and eventually selling a company is a different education from consulting on one. Andrew has done both, in that order.

Founder · Launched 2020

Tally Entertainment

An event entertainment company built in Tallahassee, positioned as a premium brand in a market that mostly competed on price.

Andrew founded the company and ran every function of it — brand, website, pricing, advertising, the CRM behind follow-up, and the client experience from first enquiry to the last song of the night. The premise was simple and unfashionable: people pay more for a company that is visibly organised.

Projects booked: 288+
Conversion rate: 88%
Total project value: $500K+

Founding year and Tallahassee origin reported by 850 Business Magazine (March 2022) and Tallahassee Magazine (January 2023). Project and conversion figures are published by Goldstein Consulting. No end date is published — the public record is not consistent on when the sale closed.

Full case study

VP of Marketing & Sales

Deep Love Beverages

The product was ready before the packaging was telling anyone why it mattered.

Andrew led marketing and sales: repositioning the brand, driving the move to canned packaging, expanding the product line and building the commercial side around retail reality rather than brand-deck ambition. Goldstein Consulting reports an 80 percent increase in engagement alongside the relaunch.

Role and outcomes published by Goldstein Consulting. Andrew also discusses the brand in his Shoutout Miami profile.

Deep Love Beverages packaging before the redesign — Before: original packaging.

Deep Love Beverages canned packaging after the redesign — After: the canned line.

Founder · Current

Goldstein Consulting

Fractional CMO work, growth marketing and automation for companies that need marketing leadership without a full-time executive.

The practice is a separate commercial brand with its own clients, services and case studies. It is where engagements happen; this site is where the person behind them is documented.

goldsteinconsulting.org

Contact AndrewClient engagements