Built.Led.Grown.
Founding a company, leading marketing inside one and advising others are three different jobs. Andrew has done them in that order.
Tally Entertainment
An event and video production company built in Tallahassee, positioned as a premium brand in a market that mostly competed on price.
Andrew founded the company and led it across brand, marketing, sales and growth - the website, the pricing, the CRM behind every follow-up, and the client experience from first enquiry to the last song of the night. The premise was unfashionable: people pay more for a company that is visibly organised.
- Projects booked
- 288+
- Conversion rate
- 88%
- Total project value
- $500K+
Projects booked
Conversion rate
Total project value
Founding year and Tallahassee origin reported by 850 Business Magazine (March 2022) and Tallahassee Magazine (January 2023). Project and conversion figures come from the first-party case study. No sale or acquisition is claimed here.
Deep Love Beverages
The product was ready before the packaging was telling anyone why it mattered.
Andrew led marketing and sales: repositioning the brand, driving the move to canned packaging, expanding the line, and building the commercial side around what retail actually rewards rather than what a brand deck promises.
- Reported increase in engagement
- 80%
- Packaging format relaunched
- Cans
Reported increase in engagement
Packaging format relaunched
Role and outcomes published in a first-party case study. Andrew also discusses the brand in his Shoutout Miami profile.
Goldstein Consulting
Fractional CMO work, growth marketing and automation for companies that need marketing leadership without a full-time executive.
The practice is a separate commercial brand with its own clients, services and case studies. It is where engagements happen; this site is where the person behind them is documented.
