Where it started
Arrived 2020 · Not a residence todayTallahassee is wherehe learned to build.
Andrew moved from Connecticut to Tallahassee in early 2020 and launched Tally Entertainment the same year. He no longer lives there — but the way he works was formed there.
Starting an events company in 2020 was, on paper, indefensible timing. What it forced was clarity: with no room for waste, every decision about brand, pricing and follow-up had to earn its place. Andrew ran all of them himself.
Reputation compounds. Being visibly professional is a competitive position, not a vanity.
Tallahassee is a relationship market. Referrals do the work that advertising claims to. That is where his habit of looking at a business before talking about it came from — reading what a company is signalling, then deciding what it should be saying instead.
Tally Entertainment grew through that period and was eventually sold. The lessons travelled to Miami with him.
Tallahassee coverage
Tallying Tip-Top Style
Tallahassee Magazine ·
A profile of Andrew as founder of Tally Entertainment Group, on observation, personal presentation and the connection between how a business looks and what it is telling people.
Finding a Niche
850 Business Magazine ·
The founding story of Tally Entertainment, launched in 2020 shortly after Andrew moved from Connecticut to Tallahassee, and his argument that marketing is what sustains a business rather than what decorates it.
Relocation and founding year reported by 850 Business Magazine (March 2022) and Tallahassee Magazine (January 2023). Andrew is based in Miami today; Tallahassee is his professional and entrepreneurial origin, not a second residence.