About
Miami, FloridaA founder's viewof marketing.
Andrew Goldstein has built a company and sold it, led marketing in-house, and now advises the founders doing the same thing.
Most marketing advice arrives from people who have never had to make payroll on the back of it. Andrew’s has a different origin. He started a company in 2020, ran every function in it himself, and found out in public which parts of the theory survive contact with a real customer.
What survived became the way he works: understand the business before touching the brand, build the system before buying the attention, and be honest about which number actually moved. He is deliberate about that last part. Companies grow for many reasons, and claiming all of them is how credibility gets spent.
Today he works from Miami with founders and executive teams whose ambition has outpaced their infrastructure — usually the moment when demand exists but nothing behind it is repeatable.
Understand the business before touching the brand.
Tally Entertainment, 2020. Built to a sale.
Fractional CMO work through Goldstein Consulting.
Miami, Florida.
The record
2020
He moved to Tallahassee and started building
Andrew relocated from Connecticut to Tallahassee in early 2020 and launched Tally Entertainment the same year — into a market that was, at that moment, about as hostile to live events as it had ever been. The company grew anyway, on the strength of brand, systems and follow-through rather than volume.
The building years
He learned operations by owning them
Running Tally meant owning the whole chain: brand, pricing, the site, the CRM, the sales conversation and the delivery. That is where his view of marketing hardened — as the thing that sustains a business, not the layer applied to it afterwards. The company was eventually sold.
Consumer goods
He took a product to market
As VP of Marketing & Sales at Deep Love Beverages, Andrew worked on the brand, packaging and commercial side of a consumer product — the difference between a good drink and a drink people pick up.
Now
He works with companies at the ceiling
Through Goldstein Consulting, Andrew works with founders and leadership teams whose growth has outrun their infrastructure. The work is positioning, marketing systems and revenue operations — not campaigns for their own sake.
On the record
- Current base
- Miami, Florida
- Professional roots
- Tallahassee, Florida
- Founder, Tally Entertainment
- Founded and launched in 2020
- Tally Entertainment outcome
- Built through to a company sale
- VP of Marketing & Sales, Deep Love Beverages
- Led brand, packaging and commercial growth
- Founder, Goldstein Consulting
- Fractional CMO and growth advisory practice
- Experience
- More than a decade of marketing leadership
- Education
- Barney School of Business, University of Hartford
Shoutout Miami
850 Business Magazine
850 Business Magazine
Goldstein Consulting
Goldstein Consulting
Goldstein Consulting
Goldstein Consulting
Every claim on this site traces to a named source. Where the public record is inconsistent — a degree title, an exact end date — nothing is published rather than guessed.
The practice is separatefrom the person.
Goldstein Consulting is Andrew’s commercial practice — the place to go for engagements, services and full client case studies. This site is his professional record.