The workbehindthe name.
Andrew Goldstein started a company in a city he had just moved to, ran every function in it himself, and found out in public which parts of the theory survive contact with a paying customer.
What survived became the way he works: understand the business before touching the brand, build the system before buying the attention, and be honest about which number actually moved.
Understand the business before touching the brand.
Tally Entertainment, Tallahassee, 2020.
Marketing and sales working from the same numbers.
Miami, Florida.
Fractional CMO work through Goldstein Consulting.
288+ projects booked at 88% conversion.
The career, in four chapters
- 01
Early marketing
University of Hartford · Promotonics
He learned the trade selling, not theorising
Andrew studied at the Barney School of Business at the University of Hartford and started in promotions and agency-side marketing, running Promotonics before Florida. The early work was unglamorous and useful: get attention for something, then find out whether it converted.
- 02
Tallahassee
Reported by 850 Business Magazine, March 2022
He moved to Florida and started a company in 2020
He relocated from Connecticut to Tallahassee in early 2020 and launched Tally Entertainment the same year - into a market that was, at that moment, about as hostile to live events as it had ever been. The company grew on brand, follow-up and relationships rather than volume.
- 03
Building + operating
Tally Entertainment · Deep Love Beverages · in-house leadership
He owned every function before he advised on any of them
Running Tally meant the whole chain: brand, pricing, the site, the CRM, the sales conversation, delivery. Then Deep Love Beverages, where a physical product taught him what shelf space and packaging decide, and in-house marketing leadership where the budget was somebody else's and the number still had to move.
- 04
Miami
Miami, Florida - current chapter
He works with companies that have outgrown their systems
Through Goldstein Consulting, Andrew works with founders and leadership teams whose growth has outrun their infrastructure - positioning, marketing systems and revenue operations, not campaigns for their own sake.
Andrew, quickly
- Current base
- Miami, Florida
- Professional roots
- Tallahassee, Florida
- Experience
- More than a decade in marketing leadership
- Focus
- Growth · Brand · CRM · Content · Sales
- Education
- Barney School of Business, University of Hartford
- Founded
- Tally Entertainment (2020) · Goldstein Consulting
Shoutout Miami, 2024
850 Business Magazine, 2022
Conservative reading of the public record
Across founder-led and in-house work
Institution only - degree wording not settled
Founder and operator
Every claim on this site traces to a named source. Where the public record is inconsistent - a degree title, an exact end date, a current job title - nothing is published rather than guessed.
The practice is separatefrom the person.
Goldstein Consulting is Andrew’s commercial practice - engagements, services and full client case studies live there. This site is his professional record.