Growth consulting05 / 08
Florida Medical Space
Marketing strategy and brand direction
Rebuild the brand and digital presence around specialist knowledge rather than generic listings.
- Lead generation
- +40%
- Email engagement
- +35%
Lead generation
Email engagement
The context
Deep expertise in medical real estate, reflected almost nowhere in the way the firm presented itself.
Andrew's role
Marketing strategy and brand direction.
What he led
- Repositioned the brand on specialist knowledge instead of inventory
- Rebuilt the site and content structure around how tenants and investors actually search
- Brought email and campaign messaging into one voice
The result
40% lift in lead generation and 35% higher email engagement.
What it demonstrates
Positioning as the lever — changing what a firm claims before changing what it spends.
Outcomes reported in a first-party case study for the engagement.