Tally Entertainment
Founder / Operator · Founded 2020 · Tallahassee
Start a premium event and video production brand in Tallahassee and make it the obvious choice in a market that mostly competed on price.
- Projects booked
- 288+
- Enquiry-to-booking conversion
- 88%
- Total project value
- $500K+
Projects booked
Enquiry-to-booking conversion
Total project value
The context
Andrew moved from Connecticut to Tallahassee in early 2020 and launched the company the same year. There was no team, no referral base and no live-event market to speak of.
Andrew's role
Founder and operator. He built and led the business across brand, marketing, sales and growth.
What he led
- Brand, pricing posture and the premium positioning the company was sold on
- The website, advertising and the CRM behind every follow-up
- The sales conversation, from first enquiry through to the signed booking
- Delivery standards, because the product is what makes the marketing true
The result
288+ projects booked at an 88% conversion rate and more than $500K in total project value, plus consecutive Best of Florida wins for the company in its category.
What it demonstrates
That the marketing plan and the P&L are the same conversation. Andrew has made the decisions with his own payroll attached to them.
Figures published in the Tally Entertainment first-party case study. Founding year and Tallahassee origin independently reported by 850 Business Magazine and Tallahassee Magazine. No sale or acquisition is claimed here — the public record is not consistent on it.