What growth marketing actually means here
Growth marketing is often sold as a channel: run more ads, publish more posts, send more email. That is media buying with a modern name. The work Andrew does starts a level above it - with the question of where revenue is actually created in the business, which parts of that path are under-served, and what marketing can move in the next two quarters without breaking the parts already working.
In practice that means treating acquisition, conversion, lifecycle and sales as one system rather than four teams. A Miami company spending well on paid media with a broken lead handoff does not have a media problem. A South Florida manufacturer with strong close rates and no pipeline does not have a sales problem. The diagnosis comes before the spend, and the reporting is built so the next diagnosis is faster.
- Demand generation and pipeline planning against a revenue target
- Paid media strategy, channel mix and budget allocation
- SEO, content and organic acquisition built for intent, not volume
- Lifecycle, CRM and retention programs that raise customer value
- Analytics, attribution and reporting leadership can actually read