Systems + process08 / 08
Multi-brand Marketing Operations
Systems and process design
Standardise how campaign work is briefed, tracked and reviewed across brands.
- Campaign planning and reporting
- Consolidated
- Briefing and review process
- Standard
Campaign planning and reporting
Briefing and review process
The context
Several brands, several tools, and a weekly meeting spent reconstructing what had happened.
Andrew's role
Systems and process design.
What he led
- Consolidated campaign planning, events and activity logging into one surface
- Standardised how work is briefed, tracked and reviewed
The result
One place to see what is live, what is next and what happened.
What it demonstrates
Operating cadence — the difference between activity and a marketing function.
Engagement summary published in a first-party case study.